Joe Media Group (JMG), the leading digital media group, and Cosmic Fusion Global Media Ltd, the trailblazing digital media company at the intersection of astrology, self-discovery and cutting-edge technology, announced an exciting new partnership on Monday 18th November 2024. This collaboration is set to redefine consumer entertainment experiences across TV and digital platforms.
As part of the agreement, Joe Media Group will take a significant equity stake in Cosmic Fusion, marking a key milestone in the growth trajectory of the app. In addition to financial investment, JMG will provide data insights and strategic guidance through its product studio team, leveraging their expertise in product development and audience engagement.
The partnership will also see both companies co-produce a slate of new formats. Designed for dual-platform distribution, these productions will integrate Cosmic Fusion’s innovative technology and consumer products with JMG’s proven content creation capabilities. The result will be a unique blend of immersive entertainment tailored for audiences on both traditional television and digital platforms.
With a monthly reach of over 200 million people across Joe, Her.ie, and Gay Star News channels, JMG will provide unparalleled distribution opportunities for Cosmic Fusion’s new content. This will amplify the app’s visibility and engagement across multiple demographics, cementing its position as a leader in interactive entertainment.
Cosmic Fusion, a female-founded digital media company, has captivated over 100,000 users with its innovative astrology and self-discovery content. By blending Western and Chinese astrology, they deliver unique, algorithm-driven guidance, insights, and entertainment that resonate with diverse audiences. Their platform offers hyper-personalized insights into users' daily interactions and relationships, making astrology relatable and accessible. The proprietary system has the power to transform how we see ourselves and others, ultimately shaping the way people think and interact. Through authentic, resonant content, Cosmic Fusion empowers users on their journey of self-discovery and redefines how people connect and think globally.
John Quinlan, CEO of Joe Media Group, will also join Cosmic Fusion’s board of directors, bringing his extensive experience in digital media and business growth to support Cosmic Fusion’s expansion.
John Quinlan, CEO of Joe Media Group, commented: "We’re thrilled to partner with Cosmic Fusion, a company that shares our vision of pushing the boundaries of consumer engagement and entertainment. By combining their unique technology and astrology content with our data-driven insights and creative expertise, we’re set to deliver truly pioneering content experiences for audiences on digital and broadcast platform."
Michelle Bell, CEO of Cosmic Fusion Global Media added: “With an established creative vision for our brand, we are thrilled to announce our partnership with Joe Media Group to expand our IP and bring our content to life across multiple formats, tapping into the booming $22.8 billion astrology market. Through exclusive production, including a groundbreaking reality series, we’re changing people’s perspectives to enhance their relationships and foster deeper self-awareness. Joe Media’s audience of millions provides the perfect platform to showcase our transformative, astrology-driven entertainment, with the potential to go viral among viewers worldwide. We firmly believe that with our new monetization partner, we can now progress rapidly and continue to build a global media entertainment company.”
The first wave of co-produced formats is set to launch in late 2024 on digital channels, promising to deliver a seamless blend of technology, storytelling, and personalized astrology content.
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